Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Maga

Liz Truss, launched the inaugural episode of her online program with a pledge to expose "those with ill intent" attempting to undermine Britain, the US and Europe. Truss elaborated she would lay bare how an "worldwide alliance of liberal activists operate to undermine popular rule and the public's choice."

"Our focus will be on the political movement of Donald Trump and understand how this can be replicated in Britain," Truss declared. "Our guests will include the key figures of the Make America Great Again campaign."

Before the program's debut, there was a notably ardent backer. "This represents the dawn of a sort of revolution," remarked John Solomon. His media outlet Just the News will carry the Truss's new audio shows.

Forging Alliances in the Maga-Verse

British fellow travellers, including a counselor supportive of Reform, have also helped her set up the her new show. The production is professional, if basic. The show has attracted ten thousand followers in her initial seven days and her premiere had 67,000 views during that week.

It is a humble beginning, but in making common cause with Solomon, Truss is being entering a well-developed right-wing media network generating and disseminating Maga talking points. Its obsessions encompass claims of media suppression by the mainstream media and a desire to dismantle a so-called administrative state – a force that she attributes her downfall to for the abrupt termination of her short and troubled leadership.

"Solomon's outlet is not famous past the Maga-verse, but it does have credibility there, mostly due to John Solomon, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Donald Trump," said an anthropology expert, who has closely studied the Make America Great Again phenomenon.

A Divisive Associate

The former PM's foray to import the pro-Trump media model to Britain has drawn her nearer to divisive personalities such as John Solomon.

He established Just the News following criticism when allegations surfaced of circulating misleading narratives about the President's actions in Ukraine, as well as disputed reports about one-time diplomat to Ukraine.

These allegations were repeated throughout the conservative press, with Solomon featuring as a common interviewee on the widely-watched Fox News show. The former president personally boosted the journalist's work.

He wrote the reports about Ukraine in a series of columns for the publication the political newspaper, after having been re-labelled as a columnist following internal criticism regarding his reporting. His narratives were pivotal in Trump's demand for the Ukrainians to probe the Bidens in that year. Those demands culminated in impeachment charges targeting Donald Trump. The Senate later found not guilty the president.

Not long after he exited the newspaper in autumn 2019, the outlet stated it was performing a examination of his reporting about Ukrainian matters. It concluded the journalist had used untrustworthy contacts and stated he "omitted key facts about primary contacts in Ukraine, such as the fact that they had been formally accused or were being probed."

Becoming Part of the Sphere

The journalist's personal TV and radio guest spots are a sign of the right-wing media network Truss is becoming part of. Solomon mentioned his support for the program on a show he co-hosts on the right-wing channel, a political media platform that is home to the Maga influencer ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. She has already hosted the political operative on a debut installment.

Through her association with this media figure, the former leader has become a small part in a much wider network of pro-Trump platforms that routinely share and promote one another's material.

The journalist's podcast and Real America's Voice show have often featured figures such as influencer Mike Benz, a conservative commentator whose criticism of USAID was cited by Elon Musk as justification for closing the government body.

An International Strategy

While the former PM's unnatural presentation and political travails have drawn derision in Britain, some US observers are not discounting her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat individuals such as her seriously, even if you may not want to take them literally," commented a former Biden White House aide, who served in the Biden White House.

"It was evident how in 2024 Donald Trump utilized that media network to disseminate his views. Certainly that network spreads and shapes debate abroad. It seems quite apparent to me that the environment in the UK are similar to what enabled this non-mainstream media network to thrive in America."

Alan Finlayson, said the online conservative ecosystem was already having an impact in the UK.

"Digital media knows no borders," Finlayson remarked. "There's a kind environment within which stuff flows – sometimes manifesting in radical ways and other times more moderately – but which is interlinked."

Professor Hinton said the expansion of the online right in the UK recently meant the "chance to have a growing impact is significant."

A Transatlantic Ambition

"The former PM and the Reform UK leader in the recent past were featured at the the major conservative conference, where I saw they echoed Make America Great Again rhetoric ahead of the {king of Maga|

Rebecca Wallace
Rebecca Wallace

A tech journalist and digital strategist based in Toronto, specializing in consumer electronics and startup culture.